2016品牌农业发展国际研讨会回顾

上届情况

Information of Last Session

在农业农村部国际合作司及粮农组织中国国代表处的支持下，中国优质农产品开发服务协会和中国农产品市场协会于11月26日在北京共同主办了“2016品牌农业发展国际研讨会”，本次大会旨在促进各国品牌农业的发展与交流，在“一带一路”战略背景下构建国际农业产业合作构架和协作平台，进一步提升农业品牌合作成效，强化相关农业国际合作机制，推进品牌农业可持续发展。来自联合国、世界贸易组织（WTO）及21个国家的官员、行业协会、科研教育机构和企业的负责人以及媒体记者等300余人参加了会议。会议同期成立了有七个国家发起组织的国际农业协会联盟，旨在建立一个全球性的开放、包容、互惠的行业协会服务和合作联盟，推动各国农业品牌融入世界市场，加深全球多边贸易过程中的沟通协作。

With the supports from the International Cooperation Department of the Ministry of Agriculture and the Permanent Representation of the People’s Republic of China to Food and Agriculture Organization of the United Nations, China Good Agri-products Development & Service Association (CGAPA) and Chinese Agri-produce Marketing Association jointly held “The International Symposium on Brand Agriculture Development 2016” in Beijing on November 26th. The symposium was convened to promote the development and exchanges of brand agriculture in various countries, establish international agricultural industry cooperation framework and cooperation platforms under the background of the “Belt and Road” initiative, further enhance the effects of agricultural brand cooperation, intensify relevant international cooperation mechanisms for agriculture, and propel the sustainable development of brand agriculture. More than 300 persons, including the officials from the UN, WTO and 21 nations, the leaders from relevant industry associations, scientific research educational institutions and enterprises as well as journalists, attended the symposium. The World Union of Agricultural Associations (WUAA), sponsored by seven nations, was founded during the symposium as well. The union was set up to established a global open, inclusive and reciprocal industry association service and cooperation alliance so as to drive the agricultural brands of various countries to blend in the world market and deepen the communication and collaboration during the worldwide multilateral trade.

支持单位：农业农村部国际合作司、联合国粮农组织驻华代表处

Supporters:

Department of International Cooperation, Ministry of Agriculture

Food and Agriculture Organization of the United Nations Representative Office in China

主办单位：中国优质农产品开发服务协会、中国检验检疫学会、中国农产品市场协会、成都市人民政府

Host:

China Good Agri-products Development and Service Association

China Society of Inspection and Quarantine

Chinese Agri-produce Marketing Association

Municipal People's Government of Chengdu

联合主办单位：四川省蒲江县人民政府

Co-Host: People’s Government of Pujiang County, Sichuan Province

国际合作伙伴：圣加仑大学中国研究中心

International Partner：China Competence Center (CCC) St. Gallen University

协办单位：《优质农产品》杂志

Co-Organizers: High Quality Agricultural Products Magazine

承办单位：中国品牌农业网

Organizer: China Brand Agriculture Network

主 要 内 容

11月4日 周六

上午 9:00-11:00 开幕式及演讲

邀请国际组织官员、不同国家农业官员、国际农业专家及跨国企业负责人等，就国际农业合作政策、农产品进出口标准及检验检疫、品牌跨国合作及多边贸易等议题进行演讲。

November 4, Saturday
Forenoon, 9:00-11:00 Opening Ceremony and Speech
Officials of international organizations, agricultural officials from different countries, international agricultural experts and heads of multinational enterprises are invited to deliver a speech on the topic of international agricultural cooperation policies, import and export standards of agricultural products, inspection and quarantine, brand transnational cooperation and multilateral trade.

下午 分论坛

14:00-16:30 分论坛一：标准化与优质品牌的国际进程

邀请国际标准化组织官员以及国际地标产品负责人、贸易渠道及供应链服务机构，讨论如何通过标准化引导，完善农业行业标准管理，加快推进地标产品的品牌标准化进程，从而完善品牌进出口流通体系，提高农产品供应链的成本效率。

Afternoon, Sub-Forum

14:00-16:30 Sub-forum 1: International Course of Standardization and High-quality Brands

Officials of ISO, heads of international landmark products, trade channels and supply chain service organizations are invited to discuss how to improve agricultural industry standard and accelerate the brand standardization process of landmark products guided by standardization so as to improve the brand import and export circulation system and increase the cost efficiency of agricultural product supply chain.

14:00-16:30 分论坛二：搭建优质农产品跨境交易创新平台

邀请农产品跨境贸易平台及全链条服务商，探讨如何整合跨境农产品供应链所涉及的商流、信息流、资金流、物流资源，解决跨境农产品交易面临的产地与品牌推广、渠道对接、检验检疫、物流仓储、金融资金等问题，搭建国际农产品进出口贸易便利化服务平台。

14:00-16:30 Sub-forum 2: Set Up the Innovative Platform for Cross Border Trade of High Quality Agricultural Products

Cross border trade platform for agricultural products and full chain service providers are invited to probe into how to integrate the business flow, information flow, capital flow and logistics resources involved in the cross border supply chain of agricultural products and solve problems like production area and brand promotion, channels matching, inspection and quarantine, logistics warehousing and financial funds faced by cross-border agricultural products trading, so as to establish the service platform facilitating the international agricultural products import and export.

14:00-16:30 分论坛三：农业可持续发展与国际农业战略合作

邀请粮农组织与各国政府官员就全球农业可持续发展，构建安全、稳定、可持续的全球农产品供应体系，推动国际农业食品产能合作等议题进行研究探讨及政策交流。

14:00-16:30 Sub-forum 3: Agricultural Sustainable Development and International Agricultural Strategic Cooperation
Officials of FAO and participating governments are invited to investigate and exchange policies on global agricultural sustainable development, establishing a safe, stable and sustainable global supply system of agricultural products and promoting the production capacity cooperation of international agricultural food.

11月4日 周六

上午 9:00-11:00 开幕式及演讲

邀请国际组织官员、不同国家农业官员、国际农业专家及跨国企业负责人等，就国际农业合作政策、农产品进出口标准及检验检疫、品牌跨国合作及多边贸易等议题进行演讲。

November 4, Saturday

Forenoon, 9:00-11:00 Opening Ceremony and Speech

Officials of international organizations, agricultural officials from different countries, international agricultural experts and heads of multinational enterprises are invited to deliver a speech on the topic of international agricultural cooperation policies, import and export standards of agricultural products, inspection and quarantine, brand transnational cooperation and multilateral trade.

下午 分论坛

14:00-16:30 分论坛一：标准化与优质品牌的国际进程

邀请国际标准化组织官员以及国际地标产品负责人、贸易渠道及供应链服务机构，讨论如何通过标准化引导，完善农业行业标准管理，加快推进地标产品的品牌标准化进程，从而完善品牌进出口流通体系，提高农产品供应链的成本效率。

Afternoon, Sub-Forum

14:00-16:30 Sub-forum 1: International Course of Standardization and High-quality Brands
Officials of ISO, heads of international landmark products, trade channels and supply chain service organizations are invited to discuss how to improve agricultural industry standard and accelerate the brand standardization process of landmark products guided by standardization so as to improve the brand import and export circulation system and increase the cost efficiency of agricultural product supply chain.

14:00-16:30 分论坛二：搭建优质农产品跨境交易创新平台

邀请农产品跨境贸易平台及全链条服务商，探讨如何整合跨境农产品供应链所涉及的商流、信息流、资金流、物流资源，解决跨境农产品交易面临的产地与品牌推广、渠道对接、检验检疫、物流仓储、金融资金等问题，搭建国际农产品进出口贸易便利化服务平台。

14:00-16:30 Sub-forum 2: Set Up the Innovative Platform for Cross Border Trade of High Quality Agricultural Products

Cross border trade platform for agricultural products and full chain service providers are invited to probe into how to integrate the business flow, information flow, capital flow and logistics resources involved in the cross border supply chain of agricultural products and solve problems like production area and brand promotion, channels matching, inspection and quarantine, logistics warehousing and financial funds faced by cross-border agricultural products trading, so as to establish the service platform facilitating the international agricultural products import and export.

14:00-16:30 分论坛三：农业可持续发展与国际农业战略合作

邀请粮农组织与各国政府官员就全球农业可持续发展，构建安全、稳定、可持续的全球农产品供应体系，推动国际农业食品产能合作等议题进行研究探讨及政策交流。

14:00-16:30 Sub-forum 3: Agricultural Sustainable Development and International Agricultural Strategic Cooperation

Officials of FAO and participating governments are invited to investigate and exchange policies on global agricultural sustainable development, establishing a safe, stable and sustainable global supply system of agricultural products and promoting the production capacity cooperation of international agricultural food.

任 鑫（Monica）：135 2118 0771

传 真(Fax)：（010）6482 0318

邮 箱(E-mail): ppdh@zgppny.com